In a recent issue of Vanity Fair , New Zealand is ‘In’. New Zealand was also on the cover of the New York magazine as one of the ten global destinations to ‘warm you up or chill you out’. Recent features in UK magazines Wanderlust, Food & Wine and Tatler, and US magazines Outside Magazine Traveler Annual 2003, Travel & Leisure , National Geographic Adventure and Food & Wine are pitching New Zealand as not only a great country for the outdoors, but a stylish, contemporary destination.
Tatler (UK) says that New Zealand has come into its own as a destination “Now, finally, New Zealand is itself. It is intensely sophisticated…” while Travel & Leisure Style 2002 magazine (US) gave New Zealand cover billing as a ‘Destination with Style’, up there with Tuscany, Paris, London, Bangkok, Berlin, Arizona, Istanbul and Tokyo, saying: "Auckland. The host city of the America 's Cup, comes into it's own as New Zealand 's capital of style".
Conde Nast Traveler, boasts a 12-page article on New Zealand ’s Middle earth Magic, with a 2-page Prices and Places guide, while Food and Wine magazine, has a six page piece on why there is a “New Zeal for New Zealand .”
Ostensibly focusing on New Zealand as the setting for the filming of The Lord of the Rings trilogy, the recent Conde Nast Traveler article raves about New Zealand scenery, saying: “If there were an Oscar for best supporting location, New Zealand would be a shoe-in for The Lord of the Rings, the movie, however it is merely a preview for the real thing”. To prove its point, it features stunning double-page images of the Pinnacles in the Wairarapa, Cape Palliser , Queenstown, Glenorchy and Milford Sound.
As well as looking at wine producers and types of wine produced in New Zealand , the six-page Food and Wine magazine article gives a rundown on lodges and restaurants and shopping tips for New Zealand .
It portrays New Zealand as being ‘scene-stealing’, saying “The Lord of the Rings, the America ’s Cup, Sauvignon Blanc: These are just three reasons New Zealand has become such a fashionable destination.”
Source Tourism Info.
|